EXPERTISE

  • brand building with international experience
  • concept, product, and retail development
  • retail analysis, selection, and merchandising
  • financial planning
  • sales and distribution strategy
  • management oversight

BRAND EXPERIENCE

SKIN CARE
Decleor, Algotherm, Christine Chin, Astara, Karin Herzog, PZ Cussons, Lierac, Planet Botanicals, Susan Ciminelli, Laino, Eve Lom

FRAGRANCE
Parfums Caron, Estee Lauder, Ralph Lauren, Michael Kors

HAIR CARE
Phytotherathrie, Phytologie

OTHER
Altru Home Scents, Lytess, Manuel Canovas, Orly, Eliza’s Eyes, Laboratoires Gilbert


2019 WOMEN IN WELLNESS AWARDS

American Spa has announced the winner and finalists of its Industry Insider of the year. Back for its third edition, American Spa’s Women in Wellness Awards honor those who are making an impact in the industry and beyond. Anna Moine, an avowed beauty junkie, and polyglot has worked in all facets of cosmetics marketing but decided to focus on the world of spas more than a decade ago so she could combine her love of beauty products with her affinity for relaxation and indulgence.

ABOUT

ANNA MOINE

AS an avowed beauty junkie and polyglot, Anna Moine has worked in all facets of cosmetics marketing. She decided to focus on the world of spas a decade ago so that she could combine her love of beauty products with her affinity for relaxation and indulgence.

She entered the cosmetics sector after answering a New York Times classified ad (before digital existed!) and launched the first natural French haircare line at retail. As the 2nd employee hired, she learned to multi-task from packing boxes to negotiating complex deals with major specialty stores (Neiman Marcus, Sephora). Sales grew from $100,000 to more than $10 million in a decade.

She developed a reputation as a strategist for niche brands seeking to enter the US market and created her own marketing/branding agency at 25. She facilitated the process of launching campaigns in multiple channels of high-end and mass distribution. She was then recruited to revamp and reposition an iconic fragrance brand and proceeded to upend the staid olfactive “ladies” market. This attracted the attention of a major fragrance house and she led a team of perfumers to create a revolutionary scent based on white flowers that forever altered the fragrance market.

She subsequently opened and established the US subsidiary of a major French cosmetic/pharmaceutical company before finally hanging her shingle in 2005 as a consultant.

Today, she is well known for her business acumen and her passion for the spa industry because of her unique approach to the creation of spa strategy. Her past experience has greatly influenced her non-traditional style to new development projects or those looking to reach the next level of growth. Highly analytical and yet also creative, she offers an intuitive understanding of the market and its targeted customers.

In 2018, she joined CoveyClub as Spa Ambassador to plan and execute spa retreats for members of CoveyClub to meet and share ideas, life experiences, and challenges in an intimate setting. Customised programming and activities centred on instructive and motivating themes will be the focus of these retreats, which will be held at resorts and destination spas around the US. CoveyClub also reinforces its mission of supporting women in search of their dreams by serving as an affordable launch platform for solopreneurs and small businesses who can come to CoveyClub and test new products and ideas.  In addition, she writes a blog where she reviews her experiences of atypical spa treatments and products.

Anna is a frequent speaker at industry events and has served on numerous task forces including the Speaker selection committee (ISPA), Retail/Supplier Events (GSN), Marketing & Membership Committees (ISPA).

IN THE PRESS

May 22, 2018: Anna Moine to create spa retreats for CoveyClub members

April 27, 2018: CoveyClub Appoints Anna Moine Spa Ambassador

January 7, 2018: The Future of Beauty in 2018

SERVICES

ALM Consult brings a curated methodology to every spa and retail project undertaken in order to provide each client with unique, bespoke solutions. A fully customized approach is implemented from each job’s inception to its ultimate completion. Real-life experiences guide the process and when needed, other experts are brought in so as to truly offer comprehensive and viable results.


RETAIL INTEGRATION

Retailing is an opportunity to generate high margin revenue and establish a retail culture that reinforces brand identity and sell-through while offering a compelling retail experience to guests.

SERVICES INCLUDE:
Concept & Design
Merchandise Portfolio
Private Label development
Sales Distribution Strategies
Treatment Integration, Education and Professional Development

SPA DEVELOPMENT

Specializing in turn-key spa development that is innovative, inimitable, and profitable, our approach integrates all aspects of project management, facility design, and operational processes.

SERVICES INCLUDE:
Auditing
Concept & Identity
Design & Planning
Marketing
Operational Development
Product Development
Treatment Programming


SPA PROJECTS


INDUSTRY RESOURCES

With an extensive knowledge of brands in all retail and professional segments including personal care, fashion, and accessories, Anna will carefully identify and recommend the most appropriate merchandise selection for each project. Aligning with the best professionals in varying fields, Anna has developed strong relationships with numerous companies and individuals and often collaborates with them on projects when the need arises. Below are links to resources that are complementary and necessary to successful spa and retail development.

PRESS

Anna typically likes to remain in the shadows and have the spotlight on her clients. Sometimes she can be convinced to participate in press and below is a selection of articles that combine professional and personal features.

SPA BUSINESS MAGAZINE

Anna Moine to create spa retreats for CoveyClub members

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AMERICAN SPA MAGAZINE

Give Back to Students this Winter with ALM Consultin

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THE NEW YORK TIMES

Aestheticians Who Get in Your Face

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W MAGAZINE

Las Vegas spas are setting a new standard for indulgence

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SKIN INC. MAGAZINE

Defining your customer by consumer type

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DAYSPA MAGAZINE

Retail has become an essential component of all spa businesses

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INSIDER’S GUIDE TO SPAS

Intimidated By Massive Spa Menus?

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PULSE MAGAZINE

What is the Key to a Successful Spa Menu

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AMERICAN SPA MAGAZINE

2019 Women in Wellness Awards

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STAMFORD ADVOCATE

Profit through pampering

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